APEX World 2025
Philipp Hartenfeller
20-MAR-2025 | Ede
“User experience (UX) is how a user interacts with and experiences a product, system or service. It includes a person's perceptions of utility, ease of use, and efficiency.”Wikipedia
Both good UX, but users visit for completely different things
NYT | Lego |
---|---|
Black and white | Colorful |
Serif fonts | Sans-serif fonts |
Clean and professional | Playful and engaging |
Text heavy / few images | Huge images / not much text |
→ "Anything I should read?" | → "So much to explore!" |